Shot on iPhone, one of Apple’s biggest platforms, made photography on the iPhone incredibly aspirational. So, we wanted to create a platform that would show people that they can learn to take photographs that were just as incredible as the ones on Apple billboards all over the world. The work is still live here.
Made with Jason Nocito.
On instagram, we launched the platform with a teaser.
The landing page contains over 50 tutorials, each with a final photograph, so as people scroll, they can watch videos based on photos that inspire or excite them. Each film was designed to be viewed on an iPhone, so the UI felt the same as it does when you try these tips for yourself.
Here are some of my favorites: