To launch a brand-new, education-focused iPad, we created a story where five kids test the limits of gravity. As we see them throwing watermelons off bridges, bombing hills in shopping carts, and even recreating an anti-gravity chamber, we hear Jack Prelutsky’s iconic poem ‘Homework! Oh, Homework!’ recited by a gravelly-voiced narrator.
Homework won a graphite pencil at D&AD in the viral films category.
Directed by Mark Molloy. Edited by Biff Butler.
